Morii Malveaux
Digital Marketing Strategist | Google Ads Certified | Specializing in Paid Media & Performance Optimization
- Role
- Digital Media Associate at Allied Global Marketing
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Morii Malveaux
I pair hands-on paid media execution with a consultative, account-strategy approach — I…
Experience
Digital Media Associate
Feb 2025 — Present
Developed and maintained comprehensive weekly performance reports to assess campaign effectiveness and inform strategic decisions.Compiled and analyzed data in Excel for internal reporting and stakeholder presentations.Delivered email recaps with performance insights and strategic rationale to internal teams for ongoing campaign optimization.Monitored weekly pacing across all paid media tactics, including twice-weekly reviews (Mondays and Fridays) for campaigns utilizing daily budgets (SEM, PMAX), and weekly reviews for lifetime budget tactics.Managed trafficking and execution of creative asset swaps to ensure fresh and relevant ad content across campaigns.Supported end-to-end campaign creation, from setup to launch, ensuring accurate implementation across platforms.Identified and flagged budget discrepancies and optimization opportunities to maximize ROI and maintain campaign efficiency.
Education
Central Texas College
Associate's degree, Business Administration
2014 — 2015
Texas A&M University–Central Texas
Master of Business Administration - MBA, Business Administration and Management, General
Texas A&M University–Central Texas
Bachelor's degree, Marketing/Marketing Management
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