Morgan Wilson
Data-Driven Paid Media Specialist
- Role
- Digital Media Coordinator (Paid Search) at RKD Group
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Morgan Wilson
Hi! I\'m a Paid Media Specialist with experience managing & optimizing 30+ ad accounts…
Experience
Digital Media Coordinator (Paid Search)
Jun 2024 — Present · US
Managed Google and Bing paid search accounts, driving a 20% improvement in overall performance across key metrics, including CTR, CPA, and conversion rates, within 6 months.•Implemented and validated conversion tags via Google Tag Manager, collaborating with technical teams to troubleshoot tracking issues and ensure precise campaign performance measurement•Conducted keyword research leveraging tools like Google Keyword Planner, providing SEO recommendations and audience insights for landing page optimization•Delivered performance insights via monthly reports, highlighting optimization opportunities and driving data-driven decisions to improve ROI•Optimized monthly budgets through detailed pacing analysis, ensuring accurate spend alignment with media plans and campaign objectives•Collaborated with account and creative teams to align strategies with client objectives, delivering actionable insights that boosted campaign performance
Skills
- Social Media
- Research
- Powerpoint
- Microsoft Excel
- Public Speaking
- Management
- Customer Service
- Leadership
- Microsoft Word
- Microsoft Office
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