Morgan Fox

Senior Manager, Global Franchise Marketing, Ea Sports Fc @美国艺电公司

Vancouver, BC, CA

Translate business objectives, consumer insights, and product realities into cohesive, scalable marketing and creative briefs.Lead the annual global marketing strategy, defining the brand platform that shapes campaign development, athlete and event strategy, and go-to-market planning across a large cross-functional organization.Partner with agencies and internal teams to deliver integrated campaigns, including creative concepts, visual identity systems, and campaign assets.Partner with internal research teams to drive brand health and consumer insights initiatives to inform long-term brand positioning, product launches and marketing strategy.Partner with senior leaders across Studio, Campaign, Product, Production, Regional Marketing and Commercial teams to drive decision-making and ensure integrated execution.Manage a high-performing team in a fast paced, global work environment.

UBC Sauder School of Business

Bachelor of Commerce (Honours), Marketing