Morgan Shada
Problem Solver With a Passion for Content and the User Experience
- Role
- Senior Ux Content Strategist at Gap Inc.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Morgan Shada
I have a passion for creating an engaging and productive user experience driven by my belief in the right content in the right place at the right time. I work best when utilized, bringing my communication, organization, strategic-thinking, and cross-functional leadership skills to the table.Find out more at https://linktr.ee/morganshada.
Experience
Senior Ux Content Strategist
Mar 2021 — Present · San Francisco, CA, US
Lead initiative-wide content strategies and daily copy needs across multiple product teams driving consistencies and user confidence as seen through time-on-taks and conversion measurements- Elevate content guidelines including tonal map, messaging hierarchy and org-specific uses; driving consistency and adoption of best practices across brands, channels, and products- Own generative AI voice and tone training for multiple customer-facing projects, partnering with Data Science teams to define and execute best practices while maintaining brand authenticity.
Education
University of Minnesota
BA, Journalism and Political Science
2002 — 2006
Skills
- Marketing
- Marketing Communications
- Social Media
- Editing
- Social Media Marketing
- Digital Marketing
- Internal Communications
- Content Strategy
- Writing
- Copywriting
- Training
- Publications
- Email Marketing
- Marketing Strategy
- Strategy
- Strategic Communications
- Program Management
- Lead Generation
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