Morgan Salter

About Morgan Salter

As VP of Marketing and PR at Viva Pictures since February 2024, I develop and oversee…

Experience

1. Director, Marketing

   Warner Bros. Discovery

   Sep 2019 — Present

   MARKETING LEADER: Led marketing team in developing marketing partnerships, go-to-market narratives, marketing activations and bespoke partner marketing to drive affinity, engagement and commerce for WB\'s billion dollar brands: DC Universe, Harry Potter, Animation and Horror portfolios in conjunction with licensees, sponsors and brand partners. BRAND BUILDING: Served as key regional marketing leader to shape consumer insights, brand positioning, regional marketing beats, brand assets and guides. CONTENT MARKETING:• Spearheaded creative vision and launch a 3-year Harry Potter content marketing series. Drove a 19% sales lift and nominated for a shorty. • Developed Keebler X Looney Tunes integrated plan with on-pack code driving to custom branded game, promoted in POP in-store, digital media.• Planned Harry Potter digital fan and influencer events featuring licensed product, hosts and retail partners. Overdelivered on engagement by 200%. Drove positive brand affinity

Skills

• Content Marketing
• Branded Content
• Digital Strategy
• Marketing Communications
• Mobile Games
• Television
• Partnership Marketing
• Business Development
• Digital Marketing
• Integrated Marketing
• New Media
• Synergy Marketing
• Branded Content Development
• Relationship Building
• Process Improvement
• Branded Entertainment
• Entertainment
• People Management
• Partner Management
• Trade Positioning
• Marketing Strategy
• Social Media
• Digital Media Services
• Digital Media
• Sponsorship
• Video
• Strategy
• Strategic Partnerships
• Film
• Video Production
• Management
• Social Media Marketing
• Advertising
• Marketing