Morgan Gantt

Director of Web & E-commerce Product Management @Plume

Palo Alto, CA, US

Establish the B2B/B2C web marketing strategy and drive execution as measured by site traffic, engagement and lead acquisition goals.*Define and implement plans for major web initiatives; website redesign, globalization, user communities, personalization and microsites.*Manage project lifecycle, prioritization, requirements gathering, resource planning, timelines, communication, user testing, implementation and reporting.*Manage a team of web project managers, multiple development squads and UX designers to release web projects on-time and on on-spec.* Lead CMS functionality roadmap.*Maintain a process that supports continuous optimization.*Work closely with cross functional teams to deliver a unified customer experience across platforms.*Identify key user needs and product solutions for growing subscription-based, improve subscriber conversion and retention rates.*Identify new growth subscription business opportunities through quantitative/qualitative research, UX studies, and industry standard methodologies.*Collaborate with the Product and Marketing teams to define business cases, requirements and user journey maps to cover new and renewing customer needs.*Migrate and maintain to the latest CMS, E-Commerce and subscription tools.