Morgan Playle
Director of Social Media | Pantalones Organic Tequila
- Role
- Director of Social Media at Pantalones Organic Tequila
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Morgan Playle
Director of Social Media for Pantalones Organic Tequila in Dallas, TX.
Experience
Director of Social Media
Nov 2023 — Present · NY, US
Own and lead the social media strategy and day-to-day management across Instagram, TikTok, and emerging platforms for Matthew and Camila McConaughey’s tequila brand, driving brand awareness, engagement, and audience growth- Develop and manage the social content calendar, aligning posts with product launches, partnerships, retail initiatives, and cultural moments- Create and execute social-first content including short-form video, photography, reactive posts, and campaign storytelling that reflects the brand’s voice and personality- Partner closely with the sales team to drive consumer traffic to bars, restaurants, and retail partners, supporting on-premise placements and key market activations- Collaborate directly with Matthew and Camila McConaughey’s team on social storytelling, campaign moments, and brand announcements- Work cross-functionally with the brand’s PR agency and advertising agency to align messaging and amplify integrated marketing campaigns across social channels- Lead influencer and creator collaborations, identifying partners, briefing talent, and overseeing content execution- Support the planning and promotion of brand activations, events, and partnerships, capturing and distributing social content to extend reach and engagement- Write and manage email marketing campaigns for a subscriber list of driving brand storytelling, product awareness, and event promotion- Track and analyze social performance metrics to inform strategy, optimize content, and report on growth and engagement.
Education
St. Mary's University
Bachelor of Business Administration - BBA, Marketing
2015 — 2019
Skills
- Public Speaking
- Social Media
- Microsoft Excel
- Research
- Microsoft Powerpoint
- Customer Service
- Project Management
- Strategic Planning
- Microsoft Office
- Event Planning
- Writing
- Recruiting
- Microsoft Word
- Leadership
- Management
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