Morgan Hanagan
- Role
- Senior Product Marketing Manager at Roku
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Morgan Hanagan
Experienced Senior Product Marketing Manager skilled in marketing, communication…
Experience
Senior Product Marketing Manager
Aug 2023 — Present
Craft global positioning and messaging for streaming player, audio, and accessory product offerings - Oversee packaging from end-to-end (research to structure to messaging). Lead packaging artwork and in box collateral development, execution, and project management - Coordinate the launch of new products and manage the cross-functional implementation - Partner with consumer insights to plan quantitative research and focus groups - Write creative briefs for the internal creative and copywriting teams. Project manage the development of those marketing assets (i.e, sell sheets, copy documents, retail messaging)- Work with retail marketing to create online and in-store materials (shippers, videos, endcaps) that support a cohesive brand/product message - Skilled at focusing on desired results, determining what is important and urgent, clarifying next steps and prioritizing work effectively to meet deadlines and achieve desired results
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