Morgan Hanagan

Role
Senior Product Marketing Manager at Roku
Location
Santa Cruz, CA, US
LinkedIn followers
500 followers

About Morgan Hanagan

Experienced Senior Product Marketing Manager skilled in marketing, communication…

Experience

  1. Senior Product Marketing Manager

    Roku

    Aug 2023 — Present

    Craft global positioning and messaging for streaming player, audio, and accessory product offerings - Oversee packaging from end-to-end (research to structure to messaging). Lead packaging artwork and in box collateral development, execution, and project management - Coordinate the launch of new products and manage the cross-functional implementation - Partner with consumer insights to plan quantitative research and focus groups - Write creative briefs for the internal creative and copywriting teams. Project manage the development of those marketing assets (i.e, sell sheets, copy documents, retail messaging)- Work with retail marketing to create online and in-store materials (shippers, videos, endcaps) that support a cohesive brand/product message - Skilled at focusing on desired results, determining what is important and urgent, clarifying next steps and prioritizing work effectively to meet deadlines and achieve desired results

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Morgan Hanagan — Senior Product Marketing Manager at Roku in Santa Cruz, CA, US | Unifers