Morgan Evans
- Role
- Head of Display and Audio Ads Creative at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Morgan Evans
Senior business leader with over 15 years of experience directing advertising strategy…
Experience
Head of Display and Audio Ads Creative
Jan 2021 — Present
Developed a strategy to offer creative services globally that accounted for +176.5% YoY revenue growth. Built a top preforming team to deliver creative content that outperformed Kantar brand lift analysis in awareness by +1.3x, favorability by +2.5x, and purchase intent by +1.4x. Defined the vision for the department’s R&D that innovated scaled creative executions for interactive betas offering incentives to new and repeat advertisers, averaging a 55% renewal rate and forecast to drive 20% of annual revenue.
Skills
- Advertising
- Social Media
- Editorial
- Wordpress
- Fashion
- Press Releases
- Creative Direction
- Marketing
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