Lauren M.
Digital Content Specialist @Etex
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WORK HISTORY
Digital Content Specialist @Etex
Bristol, GB
Funny on the internet.Responsible for Siniat UK’s content output and social growth.Built and defined brand voice for a technical construction brand. Designed and delivered full content strategies, from long-form technical writing to full digital campaigns with measurable commercial impact.Introduced paid social and paid search as business channels, key contributor to the drive to connect marketing metrics with business revenue. Developed full-scale demand gen (including strategy documentation) and nurture strategies, optimising content across the full customer journey.Deep involvement in technical and subject matter (building safety, fire protection, regulation), working to not just ensure accuracy and insight, but that ours is the first voice the market hears.
ABOUT LAUREN M.
I write stuff about things that, if all goes according to plan, most people don\'t usually notice - that\'s walls, fire protection, the less glamorous guts of the built environment - and shape how two leading lightweight construction brands sound, think, and show up. I like difficult problems. I like knowing why something works. I like turning technical detail into something people want to read. And mostly, I believe good content has a soul. If it makes people feel something - laugh, learn, or think - then it’s done its job. And I\'ve done mine. My agency roots gifted me with my strong commercial sense, but everything else is powered by curiosity.
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