Morgan Ho

Content Strategy, Distribution and Licensing | Business Development | Strategic Partnership Management

Role
Senior Manager Content Licensing & Strategic Partnerships at Business Wire
Location
Palo Alto, CA, US
LinkedIn followers
500 followers

About Morgan Ho

I am an experienced Business Development and Content Licensing leader, passionate about content-oriented industries. My expertise is identifying and negotiating high-value deals to drive business growth, with a successful track record of collaborating with domestic and international partners while managing a team and using data-driven insights for sales enablement and optimization of new and existing partnerships.Competencies:Business DevelopmentContent LicensingContent AcquisitionPartnership ManagementNegotiationData AnalysisStrategic PlanningCross-functional CollaborationPeople ManagementI enjoy professionalizing and organizing teams to ensure they operate at their highest potential. In my current role, I manage and mentor a team while remaining hands-on in partner strategy and execution. My strengths are cross-functional communication and collaboration, which enable me to effectively coordinate with internal and external parties to achieve common goals. Thriving in fast-paced environments, I meet and exceed performance targets while promoting a positive culture. I am always seeking new challenges and opportunities to drive business impact.

Experience

  1. Senior Manager Content Licensing & Strategic Partnerships

    Business Wire

    Jan 2025 — Present · Palo Alto, CA, US

    Leader of business development, contract negotiation, and management for 100+ content distribution and licensing partnerships. Cultivate and maintain strategic relationships with international press agencies, and other syndicated news services to drive growth and optimize partnership outcomes

Education

  • Northwestern University

    Master of Science - MS, Integrated Marketing Communication

  • University of Southern California

    Bachelor of Arts, Cinema-Television- Critical Studies

Skills

  • Survey Monkey
  • Creative Writing
  • Outlook
  • Consumer Insight Generation
  • Social Networking
  • Microsoft Word
  • Social Media Marketing
  • Microsoft Excel
  • Television
  • Drama
  • Microsoft Powerpoint
  • Custom Show Presentation Software
  • Film
  • Video Production
  • Entertainment
  • Marketing
  • Web Content Writing
  • Mac
  • Microsoft Office
  • Post Production
  • Content Development
  • Scarborough Research
  • Film Production
  • Social Media
  • Qualtrics
  • Qualitative Research
  • Facebook
  • Editing

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