Morgan Kallmann
Division I Student-Athlete at UC Berkeley interested in a career in sports marketing
- Role
- Branding and Marketing Intern at NextPlayU
- Location
- Berkeley, CA, US
- LinkedIn followers
- 500 followers
About Morgan Kallmann
I am a Division I Student-Athlete on the UC Berkeley Field Hockey team, pursuing a degree in Business Administration with a passion for sports marketing. Growing up immersed in athletics, I developed a deep appreciation for the impact of sports on people and communities. My interest in marketing began in high school as Class President, where I promoted school events and built school spirit, and has since evolved through academic and professional experiences that allow me to combine my competitive drive with creative problem-solving. I am especially interested in leveraging my background in athletics and digital media to help organizations connect with audiences through impactful campaigns and brand storytelling.
Experience
Branding and Marketing Intern
Jun 2025 — Present
Built, planned, and executed 5 multi-platform social media campaigns across Instagram, TikTok, and YouTube, to support athlete recruitment and boost brand awareness, collaborating with internal stakeholders to align messaging.• Increased Instagram following by 57% in three months through data-driven posting strategies, trend integration, and consistent storytelling, driving sustained audience engagement.• Leveraged analytics to track KPIs, optimize content, and present insights to leadership, informing future marketing strategy.
Education
University of California, Berkeley
Business Administration
2022 — 2026
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