Morgan Hood
Search Performance Marketing | Driving Growth through Data, Technology, and Automation
- Role
- Sr Search Manager Enterprise Paid Search Performance & Growth Strategy at T-Mobile
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Sr Search Manager Enterprise Paid Search Performance & Growth Strategy
Oct 2023 — Present · Atlanta, GA, US
Lead paid search strategy across $70M+ quarterly budgets, aligning SEM execution with enterprise media and revenue goals-Designed and launched Google and Microsoft Performance Max initiatives, driving measurable gains in high-value conversions-Implemented value-based bidding and enhanced conversion tracking to improve data accuracy and optimize toward business outcomes-Partner cross-functionally with Analytics, Media, and Product teams to shape testing roadmaps and forecast performance-Present performance insights and growth recommendations to senior stakeholders during QBRs and planning cycles-Supported platform integrations including Invoca, AdMarketplace, Brave, and AdMedia to strengthen attribution and lead quality measurement-Owned paid search measurement strategy, including conversion tracking, incrementality testing, and attribution alignment across platforms-Improved data quality and bidding efficiency through enhanced conversions and GTM-based tagging implementations-Built and leveraged performance insights across GA4 and Adobe Analytics to inform budget allocation and growth strategy.
Education
Howard University
Bachelor of Arts (B.A.), Advertising
2006 — 2011
Howard University
Bachelor of Arts, Advertising
2006 — 2011
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