Morgan Greco

About Morgan Greco

Digital Media Executive with 15+ years driving growth at the intersection of TV, streaming, and social/digital platforms. Proven track record of scaling revenues (20x growth in 5 years), expanding audiences, and building high-performing teams across A&E, HISTORY, Lifetime, LMN, and Biography. Expertise spans monetization strategy, short-form and long-form content distribution, branded content development, partnership negotiations, and digital marketing.As EVP of Platform & Product Monetization at A+E Networks, I oversee monetization and distribution strategies across YouTube, Facebook, Snapchat and TikTok. My portfolio includes Social Media, Digital Monetization, TV Everywhere (TVE), Direct-to-Consumer (D2C), Creator/Influencer partnerships, and packaging digital content for Ad Sales. Previously, I also led A+E’s education and footage initiatives, expanding our reach into learning and archival markets. Areas of expertise: AVOD | FAST | CTV | P&L Management | Audience Growth | Branded Content | Business Development | Partnerships | Social Media Strategy | Content Licensing | Digital Marketing & SEO | Creator/Influencer Strategy | Ad Sales Enablement | Team Leadership

Experience

1. Executive Vice President, Platform & Product Monetization

   A+E Global Media

   Aug 2024 — Present · Charlotte, NC, US

   Lead digital strategy across three major networks and 280M+ fans, driving growth, engagement, and brand relevance through organic social and short-form content.• Oversee digital ad sales packaging, creator partnerships, and integrated sponsorship programs that deliver new revenue and deepen client value.• Direct influencer and talent-led campaigns to extend reach and amplify key franchises and tentpoles.• Manage digital monetization across short-form distribution, and platform partnerships.• Oversee DTC subscription apps (Lifetime Movie Club, HISTORY Vault, and Crime Central) including strategy, content, and subscriber growth.• Align digital, linear, and ad sales strategies to maximize total audience and revenue impact.

Education

• Penn State University

  BS, Marketing

  2001 — 2005

• Harvard Business School Executive Education

  CTAMU

  2019 — 2019

• New York University

  Continuing education classes

Skills

• Customer Relationship Management (Crm)
• SEO
• Strategy
• Social Media
• Social Media Marketing
• Integrated Marketing
• New Media
• Marketing
• Search Engine Optimization (SEO)
• Entertainment
• Online Advertising
• Email Marketing
• Analytics
• Public Relations
• Content Strategy
• Marketing Strategy
• Sem
• Media Buying
• Advertising
• Digital Strategy
• Voice Mail
• Online Marketing
• Broadcasting
• Digital Media
• Television
• Strategic Partnerships
• Blogging
• Digital Marketing
• Monetization
• Mobile Marketing
• Product Management
• Social Networking
• Leadership
• Twitter
• Search Engine Marketing (Sem)
• Crm
• Team Management
• Marketing Communications
• Facebook
• Management