Morgane Goncalves
Collection Merchandiser Accessories @JACQUEMUS
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WORK HISTORY
Collection Merchandiser Accessories @JACQUEMUS
Ville de Paris, FR
Leather Goods, Shoes, Soft Accessories, JewelryPERFORMANCE ANALYSIS- Weekly and Monthly Sales Report by product category to guide collection management and identify key opportunities for future collections- Synthesis and commentary on sales trends- Ad-hoc studies based on business issues and news.COLLECTION MONITORING- Development and updating of collection tracking tools (scoping, data extraction from PLM, price mapping)- Development and updating of product databases- Support for product strategy presentations.COMPETITIVE INTELLIGENCE- Support for product competitive intelligence: offer structure, positioning, style, function and price.SHOWROOM- Preparation and management of the SS26 showroom- Creation of sales tools- Analysis of sales during and after the showroom.
EDUCATION
Lycée Frédéric Fays
French Baccalaureate
iaelyon School of Management
Bachelor's Degree in Economics and Management
iaelyon School of Management
Master 1 Marketing & Sales
iaelyon School of Management
Master 2 Marketing & Sales
Kingston University
Seminar "International Business Programme with a focus on Innovation Management"
ABOUT MORGANE GONCALVES
Passionate about fashion and product strategy, I have gained experience in merchandising, product development, and marketing strategy through brands like Etam, ba & sh, and Isabel Marant. I currently hold the position of Assistant Collection Merchandiser Accessories at JACQUEMUS. With a strong analytical mindset and creativity, I thrive in dynamic environments where strategy and fashion intersect.
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