Morgan Duff
Associate Director, Sales Analytics and Operations @ Avalere Health
- Role
- Associate Director, Sales Analytics & Operations at Avalere Health
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Morgan Duff
Dynamic Sales Systems Director with a robust background in sales operations, CRM administration, marketing automation, and data analysis and visualization with over 10 years of experience driving revenue growth through innovative projects and cross-functional leadership.
Experience
Associate Director, Sales Analytics & Operations
Apr 2025 — Present · Los Angeles, CA, US
Salesforce CRM System Administration and Development- Lead the development and execution of CRM strategies to promote business objectives, ensuring system functionality aligns with user needs, tech stack integration, and data integrity standards- Facilitate monthly user training sessions, create training materials, manage custom profiles and permissions, provide ongoing coaching, and deliver system and process reinforcement to increase utilization- Partner with cross-functional leadership to oversee day-to-day process execution and adherence to policies, identify problems, recommend and take corrective action, and communicate performance results and/or changes throughout the organization.Sales Analytics & Reporting- Serve as the firmwide analytics lead for all areas of sales operations and trends in sales KPIs, including customer purchasing behavior, campaign effectiveness, pipeline generation, and new customer acquisition- Collaborate with C-Suite, Sales leadership, Finance, and Project Management, among others, to forecast and plan revenue targets, analyze the performance of key accounts, and optimize business development strategies- Develop and maintain operational dashboards, reports, and tools to monitor performance and track success of sales and pipeline initiatives- Inform corporate strategy by distilling complex sales data sets into concise and engaging executive presentations.Sales and Marketing Automation- Design and execute omnichannel customer prospecting programs using enterprise marketing and sales automation platforms, leveraging qualitative and quantitative data insights to define success metrics and optimize campaign performance- Configure integration with Salesforce and related systems, create custom data objects, conduct regular large-scale data hygiene exercises, and continually evaluate vendors and tools to improve tech stack.
Education
American University
Bachelor's Degree, International Law and Legal Studies
2010 — 2014
Universidad Pontificia Comillas
International Law and Legal Studies
2012 — 2012
Skills
- Public Speaking
- Microsoft Word
- Social Media
- Microsoft Office
- Event Planning
- Leadership
- Legal Research
- Editing
- Microsoft Excel
- Research
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