Morgana Cerbino
Head of Business Development @As Roma
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WORK HISTORY
Head of Business Development @As Roma
Rome, IT
EDUCATION
Luiss Guido Carli University
Master's degree, Economia e direzione delle imprese - Marketing
Università di Pisa
Laurea triennale in Economia aziendale e Management, Management e Controllo
ABOUT MORGANA CERBINO
Current six (6) years of experience in the sport business, with a strong focus on revenue management and commercial development within the Commercial Team at a top-level football club.Specialized in developing and implementing business strategies, asset management, P&L accountability, budgeting and forecasting, as well as building scalable processes and overseeing daily operations, by leading the key team of research, insights and commercial operations. Proven track record in business development and the creation of new revenue streams, by identifying untapped market opportunities, building monetizable assets, and developing high-performing commercial packages across matchday and non-matchday areas.Strong analytical and project management skills, with the ability to organize, multi-task and consistently deliver results through impact-driven, goal-oriented projects.Previous three (3) years of experience working in an e-commerce start-up in the Travel and Tourism Industry, managing strategic partnerships with leading tour operators and sector companies.Main Competencies: Partnerships: Sales, Management, Budgeting, Strategy, Processes and OperationsCommercial Revenue: Management, Coordination, Strategic Planning, Asset MonetizationBusiness Development: New Revenue Streams, Asset Creation, Strategic ProjectsProject Delivery: End-to-end execution of high-impact initiatives
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