Morgan Weeks

About Morgan Weeks

With 10+ years of digital and traditional marketing experience, focusing on developing consumer-centric marketing and sales strategies, I am a flexible and innovative thinker who can self-start, collaborate with key leaders and team members, and efficiently impact results and deliverables. Most of my experience in inclusive but not limited to brand strategy development, content marketing, budget allocation and management, and data analysis to inform future growth initiatives. In my former role as the Brand Marketing Manager at Champion, I lead the organic social strategy and content development for the North American market, as well as assist in the global planning of social media handles across international regions. In addition, I support and manage paid media strategies, creative development, and execution of owned e-commerce full-funnel tactics, supporting the DTC e-commerce and Amazon cross-functional teams.

Experience

1. Senior Director, Social Media

   Ace Creatives

   Jan 2025 — Present

   Lead social and GTM strategies across ~10 client portfolios, spanning organic social, paid media, andinfluencer programs. Influence and manage six-figure annual media budgets, optimizing spend basedon performance insights as well as platform and audience signals. Drive above benchmark paid mediaperformance, delivering CPMs ~30% below industry averages and CPCs 15–20% more efficient thanclient targets across awareness and top and mid-funnel campaigns. Leverage performance data andplatform trends to refine content strategy, creative testing, and media allocations.

Education

• RMIT University

  Study Abroad , Fashion, Textiles, and Merchandising

• University of North Carolina at Greensboro

  Bachelor of Science - BS, Consumer, Apparel, & Retail Studies

  2009 — 2013