Morgan Shaw
Digital Trading Executive @The Entertainer
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WORK HISTORY
Digital Trading Executive @The Entertainer
Amersham, GB
Overseeing and growing the Imagine & Play toy category on The Entertainer and ELC UK online channels and supporting store-level trading and merchandising for the Deliveroo marketplace partnership.
EDUCATION
Oxford Brookes University
Bachelor of Arts - BA, Business and Management with Placement Year
Oxford College of Marketing
CIM Level 6 Specialist Award in Ecommerce
Sir William Ramsay School
GCSES, 10 GCSES
Amersham and Wycombe College
BTEC Extended Diploma, Business Studies
SKILLS
ABOUT MORGAN SHAW
An e-commerce professional with over 6 years of experience, specialising in analysing online performance data to optimise key commercial metrics including AOV, IPB, margin, revenue and CVR across the digital channel. Experienced in producing and interpreting reports, customer behaviour insights and conversion data, then translating findings into trading and marketing strategies that deliver measurable improvements across campaigns, promotions and product launches. Skilled in CRO, SEO, online merchandising, website optimisation and data reporting, with proficiency in Microsoft Office Suite, Adobe Creative Suite, HTML and multiple content management systems. Recognised for precision and attention to detail, consistently delivering high-quality work under pressure. Founded and operated an online social enterprise, designing, producing and selling handmade jewellery. The venture generated over 3,500 sales and more than 700 product reviews alongside full-time employment. Secured a grant from a leading bank to support enterprise growth, demonstrating financial viability and external recognition of the business model. This enterprise expanded digital marketing and e-commerce expertise while strengthening operational knowledge across accounting, social media management, customer service and supply chain operations. It reinforced a data-led approach to concept development, turning creative ideas into product ranges validated by performance metrics that aligned with market demand.
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