Morgan Nelson
Vice President, Operations at Trish Scully
- Role
- Head of Ecommerce & Operations at Trish Scully
- Location
- Oceanside, CA, US
- LinkedIn followers
- 500 followers
About Morgan Nelson
I’m an ecommerce and operations leader who loves building thoughtful, high-converting…
Experience
Head of Ecommerce & Operations
Nov 2020 — Present · Carlsbad, CA, US
Play a key role in driving ecommerce and operations for a direct-to-consumer brand across Shopify, lifecycle marketing, fulfillment, and inventory planning across a product catalog of 1,100+ SKU\'s. Manage and optimize Shopify site experience, including merchandising, collections, SEO content, and promotional strategyLed full migration to Shopify, supporting UX, backend systems, and third-party integrationsDrive revenue growth through site optimization, merchandising, and lifecycle marketing (Klaviyo – email & SMS)Develop and execute lifecycle marketing strategies including campaigns, segmentation, and retention initiativesOversee warehouse operations, including fulfillment workflows (picking, packing, receiving, returns) and logistics coordinationLead inventory planning and demand forecasting across DTC and wholesale channelsBuilt and launched wholesale channel, including catalog development, trade shows, and B2B Shopify integrationCollaborate cross-functionally across operations, marketing, and customer experience teams
Education
Westmont College
Bachelor’s Degree
2014 — 2018
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