Morgan Kirk
Lead Marketing Consultant, Vice President @Wells Fargo
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WORK HISTORY
Lead Marketing Consultant, Vice President @Wells Fargo
San Diego, CA, US
As a Lead Marketing Consultant, I champion and lead complex marketing initiatives spanning traditional, digital, and emerging media for the ATM and Banker Channel. I serve as team lead, overseeing employee training, ensuring on-time and accurate campaign execution, and managing team capacity. My role involves collaborating with cross-functional enterprise departments to implement and optimize new programs, enhancing both customer and employee experiences.• I developed and managed a comprehensive employee training program for the ATM and Banker Channel that boosted team efficiency and capacity by 30% and expedited training on complex channel processes.• I secured senior leadership support to implement and lead three high-impact projects to integrate ATM Channel targeting with Wells Fargo’s internal AI engine, improve the ATM customer experience and enhance Banker Channel applications and tools.• I actively participated in the content workflow management redesign for the marketing department by collaborating with multiple teams to streamline campaign management and ensure the new tool aligns with ATM and Banker Channel needs.• I manage team capacity and workload, ensuring all marketing deliverables are met with 100% accuracy and zero delays in production launches.• I spearheaded the development and launch of a new Small Business offer program that enabled customers to apply for accounts with cash bonuses through an improved online and in-branch application experience.
EDUCATION
University of San Francisco
Bachelor of Science, Business Administration and Management, General
ABOUT MORGAN KIRK
Throughout my career, I have proven myself to be an innovative Adaptive Senior Marketing Professional with 10+ years of experience delivering comprehensive marketing strategies that drive customer engagement and business growth. Adept at integrated marketing, cross-functional team collaboration, and digital marketing execution. Excellent history of optimizing campaign performance through data-driven insights, leading automation projects that enhance team efficiency, and managing high-impact marketing initiatives with exceptional accuracy and timeliness.
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