Morgan Flaxbeard

Experience

1. Senior Demand Generation Marketing Manager

   QGenda

   Sep 2022 — Present

   Develop strategies to acquire and nurture leads that drive awareness, consideration, and purchase intent across Online and Offline channels, including email, digital, webinars, direct mail, and events. • Manage strategy, development and execution of campaigns and events to drive lead, pipeline and hit booking targets. • Apply KPIs, analytics, and insights to better profile, target, and re-target prospects; drive continual optimization of campaign performance. • Orchestrate Account Based Marketing Programs to successfully penetrate target accounts. • Working with product marketing, develop and/or source high-value content offers and calls to action aligned to buyers’ stage-specific information needs (white papers, e- books, analyst reports, interactive tools, case studies, Webinars, videos and more) for use in programs and campaigns across a broad range of vehicles and channels. • Manage budgets, schedules, internal teams and resources and external agency/freelancers to drive flawless execution of multiple concurrent campaigns. • Define demand waterfall targets, pipeline contribution, budgets and campaign metrics. • Continually monitor and measure campaigns to improve results, ROI and achieve lead goals.

Education

• Missouri State University

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

  2010 — 2013