Morgan E. Balog

About Morgan E. Balog

A writer and marketer with a passion for customer advocacy, product marketing, content strategy, and thinking outside of the box.

Experience

1. Product Marketing Manager

   ADP

   Jun 2023 — Present

   Support the commercial teams with GTM messaging and sales enablement collateral to support new product releases and launches-Partner with product owners to accurately update the commercial teams on the product roadmap-Develop product messaging and positioning to communicate the value of new releases and features-Own product videos and self-guided demo through partnering with third-party vendors-Collaborate with channel partners to deliver cross-promotional webinar sessions for other ADP customers-Deliver and manage thought leadership content, client case studies, industry use cases and success stories, and industry survey generation-Own product brand messaging on ADP.com and on third-party review site to ensure LLM visibility and presence-Partner with client success organization to ensure the capture of client reviews and feedback on third-party review sites-Collaborate with competitive intelligence teams to create assets that compare our products and services with key competitors and ensure flagpole positioning.

Education

• Ramapo College of New Jersey

  Bachelor of Arts (B.A.), Communication and Media Studies

  2007 — 2011

Skills

• Social Networking
• Content Writing
• Social Skills
• Blogging
• Marketing
• Copy Editing
• Proposal Writing
• Social Media
• Press Releases
• Editing
• Web Content Writing
• Creative Writing
• Public Speaking
• Microsoft Office
• Newsletters
• Academic Tutoring
• Public Relations
• Report Writing
• Writing
• Newspaper
• News Writing