Morgan Demartini

About Morgan Demartini

Turning media spending into measurable growth. Paid media isn’t just about being present—it’s about being purposeful. In today’s DTC landscape, rising acquisition costs and shifting consumer behaviors demand more than visibility. Brands need strategies that scale, creative that connect, and channels that convert. That’s where I come in. I lead full-funnel performance marketing efforts across SEM, paid social, affiliates, display, CRM, CRO, OTT and emerging platforms such as TikTok Shop. My approach blends media, creative, and analytics to drive results across the customer journey—not just clicks, but revenue, retention, and first-party data growth. At a Fortune 500 CPG brand, I’ve scaled $10M+ in annual spending, helped drive 165% revenue growth, and launched new platforms from the ground up. From launching new DTC brands to optimizing ROAS across mature channels, I focus on performance with purpose. Always testing. Always iterating. Always pushing forwhat’s next.

Experience

1. Ecommerce Marketing

   PepsiCo

   Aug 2022 — Present · NY, US

Education

• John F. Welch College of Business

  Bachelor of Science, Marketing

  2014 — 2018

• Sacred Heart University

  Marketing

  2014 — 2018

Skills

• Microsoft Office
• Management
• Public Speaking
• Time Management
• Microsoft Powerpoint
• Leadership
• Social Media
• Microsoft Excel
• Powerpoint
• Research
• Teamwork
• Customer Service
• Microsoft Word
• Event Planning