Morgan Culhane

About Morgan Culhane

I\'m an experienced social media marketing expert with a passion for the craft beer…

Experience

1. Owner & Co-founder

   Content On Draft

   Sep 2018 — Present

   Co-founded a social media marketing strategy company and developed a Crafted Conversions System™ focused on converting social media followers into taproom customers- Provide in-depth custom brand audits to assess a brewery’s existing social media presence compared to industry standards- Create custom marketing strategies for breweries in California, Connecticut, New York, North Carolina, and Texas to increase their Facebook and Instagram followings- Use Crafted Conversions System™ to guide clients in establishing marketing campaign objectives, tracking and reporting metrics, and implementing a schedule for testing and adjusting social media strategy based on Key Performance Indicators- Create social media calendars optimized by platform and manage day-to-day strategy to actively engage followers, build meaningful relationships, and convert followers into customers.

Education

• Canisius University

  Bachelor of Science (BS), Journalism and Digital Media Arts

  2010 — 2014

Skills

• Proofreading
• Publications
• Graphic Design
• Publishing
• Event Planning
• Social Media Marketing
• Editing
• News Writing
• Blogging
• Newspapers
• Facebook
• Illustrator
• Leadership
• Copywriting
• Web Design
• Journalism
• Creative Writing
• Photoshop
• Editorial
• Email Marketing
• Social Networking
• Indesign
• Interviews
• Copy Editing
• Ap Style
• Social Media