Morgan Achiche
Ecommerce & Digital Commerce Executive | Marketplace, DTC & Omnichannel Growth | P&L Leadership | FMCG/Beauty & Luxury/Electronics & Appliances/ Fashion/Retail
- Role
- Ecommerce and marketplace lead at GMG
- Location
- United Arab Emirates, United Arab Emirates
- LinkedIn followers
- 5.1K followers
About Morgan Achiche
I’m a senior Ecommerce & Marketplace leader with 24 years of experience across Sales, Trade Marketing, Category Management and Digital Commerce, with full P&L ownership across FMCG, Beauty, Electronics and Retail. I build scalable ecommerce engines that drive profitable growth across DTC, marketplaces, aggregators and omnichannel ecosystems.  I’ve led large businesses and teams across MENA, Europe, Africa and Southeast Asia—managing up to $1.1B in ecommerce revenue and building high-performing organizations (24+ direct reports and 90+ indirect). My approach combines strong commercial fundamentals (assortment, pricing, promotions), operational excellence (availability, S&OP), and digital performance (traffic, ROAS, conversion, CRM).  Today, I focus on scaling growth through marketplace expansion, digital shelf excellence, automation/integration, and customer-first experiences. I’m passionate about building teams, aligning stakeholders, and turning complex challenges into measurable business outcomes.
Experience
Ecommerce and marketplace lead
May 2025 — Present
Senior director ecommerce and marketplace
Jan 2023 — Dec 2025
Global Ecommerce Director
Sep 2020 — Jan 2023
Ecommerce Head MEA-Turkey
Jul 2018 — Aug 2020
Sales,Trade Marketing and E-commerce Head
Oct 2016 — Jun 2018
E-commerce director France
Dec 2014 — Oct 2016
Market Strategy & Planning at P&G
Feb 2012 — Dec 2014
Account Executive
Oct 2007 — Feb 2012
Category Manager Fabric care (Soin du linge)
Nov 2005 — Oct 2007
Sales Reps
Jan 2004 — Nov 2005
Manager commercial
2001 — 2003
Education
Academie de Lyon
Bachelor's degree · Business Administration and Management, General
1998 — 2001
Skills
- Data Analytics
- Data Analysis
- Decision-Making
- Executive Management
- Strategy Implementation
- New Business Development
- Communication
- Project Coordination
- Branding
- Business Planning
- E-Commerce Consulting
- Brand Development
- Digital Strategy
- Hiring
- Online Marketing
- Coordination Skills
- Advertising Sales
- Content Marketing
- Digital Marketing Analytics
- Project Management
- Trade Finance
- Strategic Partnerships
- Brand Awareness
- Facebook Marketing
- E-Commerce Optimization
- Social Media Communications
- Media Planning
- Strategic Thinking
- International Business
- Customer Service Management
- Merchandising
- International Business Development
- Retail Operations
- Team Leadership
- Social Media
- Sales Processes
- Sales Presentations
- Retail Sales
- Interpersonal Skills
- Customer Loyalty
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