Morgan Tangen

About Morgan Tangen

Dynamic marketing leader with 14 years of hands-on experience driving digital strategy, field marketing, and demand generation within Enterprise and Small Business sectors. Expertise in aligning cross-functional sales and marketing initiatives to maximize pipeline velocity and deliver high-impact, ROI-focused campaigns. Recognized for fostering collaborative partnerships, leveraging analytics for strategic decision-making, and spearheading customer engagement programs that fast-track go-to-market execution and business growth. Renowned for being exceptionally organized, consistently timely, and reliably on top of every detail—ensuring flawless execution and measurable results across all initiatives.

Experience

1. Senior Manager, Enterprise Marketing

   Sap Concur

   Mar 2022 — Present · Seattle, WA, US

   Ignited demand generation and pipeline acceleration across the Enterprise Americas segment by orchestrating strategic, data-driven marketing initiatives that fueled revenue growth and expanded market share.•Consistently surpassed performance targets for 14 consecutive quarters, achieving 107% pipeline attainment and 93% revenue realization, with marketing driving 65-70% of total enterprise sales.•Engineered and launched integrated, multi-channel campaigns aligned with regional and corporate objectives, activating digital, event, and content tactics to generate high-quality demand and boost brand visibility.•Revitalized direct mail as a powerful growth lever, driving a 245% year-over-year surge in sales team adoption (20••••25) and propelling enterprise deal progression.•Produced the company’s most successful Enterprise Commercial webinar to date, achieving 38% higher registrations and 36% higher attendance than any prior event, setting a new industry standard for digital engagement.•Forged strong cross-functional partnerships with Sales, Product Marketing, and other teams to synchronize go-to-market strategies, streamline execution, and accelerate ROI.•Applied advanced analytics to sharpen audience segmentation, enhance messaging effectiveness, and optimize budget allocation for superior ROI and pipeline impact.•Established and scaled demand generation programs regionally, instituting best practices that consistently deliver measurable, repeatable growth in priority segments.

Education

• Saint Mary's College of California

  Business, Management, Marketing, and Related Support Services

  2001 — 2002

• Western Washington University

  Business, Management, Marketing, and Related Support Services

  2002 — 2006

Skills

• Customer Service
• Leadership
• Consulting
• Quality Control
• Procedure Development
• Account Management
• Marketing
• Manage Client Relationships
• Digital Strategy
• System Testing
• Contract Management
• Data Management
• Technical Writing
• Management
• Business Process Improvement
• Advanced Excel
• Project Coordination
• Operations Management
• Website Updating
• Commercial Insurance
• Event Planning
• Microsoft Office
• Sales
• Health Insurance
• Marketo
• Marketing Strategy
• Information Technology
• Power Bi
• Crm
• Marketing Communications