Jc Moreno
Head of Creative & Experience Design @National Business Capital
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WORK HISTORY
Head of Creative & Experience Design @National Business Capital
NY, US
Built and lead an award-winning, AI-native creative team across Marketing and Experience Design, delivering integrated 360° campaigns, digital platforms, and client-facing portals.• Owned a holistic, full-funnel rebrand across the entire customer experience, unifying brand, product, and GTM execution through a scalable design system.• Drove measurable business and brand impact, achieving a 20% conversion lift in year one and earning the 2025 Web Marketing Association “Financial Services Standard of Excellence,” outperforming category leaders including J.P. Morgan.
EDUCATION
Fashion Institute of Technology
BFA, Interactive Media & Computer Animation
School of Visual Arts
3D Animation & Interactive Media
The City College of New York
The School Of Architecture, 2.5 years
SKILLS
ABOUT JC MORENO
Creative Director & Product Design Leader with 15+ years of experience transforming user experiences for Fortune 100 brands across Media, Tech, Finance, Publishing, and Retail. As the founder of JCM Studio, I blend strategic vision with hands-on execution, specializing in:• Omni-channel product design and UX/UI strategy• Brand identity development and creative direction• Performance-driven digital marketing and CRO• Design system architecture and implementation• Cross-functional team leadership and mentorshipMy approach combines data-driven insights with user-centric design thinking to deliver measurable outcomes and ROI. I\'ve successfully led initiatives for industry giants like Hearst, Comcast, Shutterstock & Bridgewater Associates consistently driving user engagement, acquisition, and conversion rates.Whether crafting intuitive interfaces for complex SaaS platforms, orchestrating multi-million dollar marketing campaigns, or optimizing e-commerce experiences, I thrive on solving intricate challenges at the intersection of design, technology, and business objectives.I\'m passionate about fostering innovation and building high-performance teams. My unique background as a former Marine, world traveler, and musician informs my leadership style, combining disciplined execution with creative problem-solving and cross-cultural fluency.Open to opportunities where I can leverage my expertise in creative direction, product design, and strategic leadership to drive transformative digital experiences and business growth.Key skills: UX/UI Design • Product Strategy • Creative Direction • Design Systems • Digital Marketing • Team Leadership • Agile/Lean Methodologies • Data-Driven Design • Conversion Optimization
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