Morag Kent
Co-founder and CEO @Raccoon And Bear Ltd
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WORK HISTORY
Co-founder and CEO @Raccoon And Bear Ltd
Windsor, GB
Branding and AI ConsultancyReady to provide advice and guidance for how AI can super-charge your business and teams. AI coaching 1:1 for personal AI advice and collaborative AI solution development. Branding for the major events and sports hospitality sector using AI tools. All delivered with fun, focus and tenacity.
EDUCATION
University of Reading
English Literature
SKILLS
ABOUT MORAG KENT
So, a quick hello.I love sport. I love events. I love branding.And now, I love what happens when AI joins the team.Why I’m banging on about thisCreative and marketing teams in sport and major events are being asked to move faster, without letting standards slip or brands blur.AI promises efficiency, but without a clear approach it can feel generic, risky or just a bit much. Most teams sense there is something useful in there, they are just not sure where to start.A bit of backgroundBefore AI entered the picture, I spent a decade shaping the branding and marketing behind hospitality and fan food experiences across some of sport’s biggest stages.From Silverstone, F1 and MotoGP to The Open, Henley Royal Regatta and Premier League football clubs, I have seen first-hand how strong creative systems quietly do the heavy lifting.That experience still anchors everything I do. Curious enough to explore what AI can unlock, sensible enough to protect what already works.What we actually do at Raccoon & BearAt Raccoon & Bear, I help creative and marketing teams work smarter, faster and a little braver with AI, without losing their spark or their standards.We are not a tech company. Think of us as a creative ally. Happy to rummage around for new ideas, but solid enough to know which ones are worth keeping.Our Discover, Design, Do approach helps teams spot where AI can make the biggest difference, design practical human-first solutions like custom GPTs and smart automations, and then put them properly into play through hands-on coaching and training.Who this tends to suitI work with sports clubs, rights holders, major events and creative agencies who care deeply about brand, experience and commercial outcomes.Often, they know AI matters, but would rather a calm guide through the trees than a sprint towards the latest shiny thing.What next?If you are thinking about building AI fluency across your team, or wondering how AI could strengthen your creative operations, feel free to connect or drop me a message. A short conversation is usually enough to see whether it makes sense to explore further.
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