Moorthy Boopathy
Senior B2B SaaS Digital Marketing Professional | Koncert - AI-Powered Sales Dialer with Remote Salesfloor
- Role
- Senior Digital Marketing Analyst at Gembrill Technologies India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Moorthy Boopathy
About MeHi, I’m Moorthy Boopathy, a seasoned Senior B2B SaaS Digital Marketing Professional with over 10 years of experience in SEO, SEM, Web Analytics, ABM (Account-Based Marketing), and Social Media Strategies. I harness powerful tools like RollWorks, SEMRush, Ahrefs, and Canva to craft impactful campaigns that drive growth, enhance ROI, and build lasting brand value. Key Skills & Expertise Account-Based Marketing (ABM): Leveraging RollWorks to target high-value accounts with personalized strategies, boosting engagement and conversions. SEO & SEM Tools: Proficient in SEMRush and Ahrefs for keyword analysis, backlink strategies, and competitor benchmarking. Creative & Branding: Skilled in Canva to design visually appealing marketing assets and elevate brand identity. Web Analytics: Expertise in Google Analytics for tracking, measuring, and optimizing campaign performance. Content Marketing: Crafting high-performing content strategies tailored to buyer personas for awareness, engagement, and lead nurturing. B2B Marketing Strategies Multi-Channel Campaigns: Orchestrating campaigns across SEO, ABM, email marketing, and paid social to generate demand.🧲 Lead Generation: Developing robust strategies to attract and convert high-quality leads while optimizing the customer journey.🤝 Sales Alignment: Using automation tools like HubSpot and Saleforce for seamless collaboration between marketing and sales. Data-Driven Decisions: Continuously analyzing campaign performance and optimizing for maximum ROI. AccomplishmentsIncreased high-value account engagement by 30% through tailored ABM strategies.Achieved a 45% growth in organic traffic with SEO best practices and advanced tools.Streamlined marketing operations using creative and automation tools, saving time and enhancing campaign outcomes. Let’s Connect! If you\'re passionate about digital marketing, ABM, or scaling B2B success, let’s collaborate.
Experience
Senior Digital Marketing Analyst
May 2011 — Present · Chennai, IN
Education
Sri Ramanujar Engineering College
B.E., Computer Science & Engineering
2002 — 2006
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