Michael Moore

About Michael Moore

Hello! My name is Michael Moore, and I am a marketing professional with experience in integrated marketing, digital shelf management, and advertising strategy. I hold an MBA with an emphasis in Customer Experience and Innovation, as well as a BSBA in Marketing and a BA in Political Science, all from the University of Denver.Currently, I shifted into a Digital Brand Marketing Manager role that satisfies my passion for building strong brands and managing performance marketing campaigns. I lead cross-functional teams and manage all aspects of the digital brand experience, from brand standards and social media to content creation. Expertise in leveraging consumer data and market research to identify sales opportunities and drive growth.Previously, I led the execution of JBS Beef division\'s Brand and Digital Shelf Strategy. I managed and deployed digital marketing and sales content across retail and foodservice channels. I developed and executed strategic e-commerce activations and growth goals, built brand and beef category experiences on strategic partner e-tail sites and foodservice platforms, and ensured product information completeness and data synchronization across retail and foodservice platforms.Prior to that role, I served as an Integrated Marketing Specialist at Danone: Horizon Organic, where I developed strategy and owned tactic execution for website, email, consumer promotion, social media, and digital advertising channels. I ensured strategy and tactical execution aligned with the greater brand purpose and objectives and prepared briefs, creative reviews, and media plans to support brand objectives.My skills and tools include marketing, advertising, and brand strategy; campaign and creative strategy; strategic planning and financial management; market research and data analysis; customer journey and experience design; copywriting and content development; and proficiency in Adobe Illustrator, Photoshop, and InDesign.I am a results-oriented professional who is passionate about driving growth and enhancing the consumer journey through effective marketing strategies.Thank you for taking the time to view my profile. I look forward to connecting with you.

Experience

1. Digital Brand Marketing Manager

   Niman Ranch

   Aug 2025 — Present · Westminster, CO, US

   Develop and execute comprehensive digital marketing strategies across social media, email, SEO/SEM, and web platforms to elevate brand awareness and drive sales growth. Lead content creation and distribution across brand-owned and customer-owned channels, ensuring consistent messaging and alignment with brand identity. Manage paid advertising campaigns and optimize performance through data-driven insights, improving ROI and conversion rates across platforms. Oversee SEO and SEM initiatives, enhancing organic search visibility and driving targeted traffic through Google Ads and other search platforms. Direct social media strategy and engagement, including influencer partnerships that expand reach and strengthen brand presence. Analyze campaign performance using KPIs such as traffic, engagement, and conversion metrics to inform strategic adjustments and reporting. Allocate and manage digital marketing budgets across multiple channels, ensuring efficient use of resources and alignment with business goals. Lead Syndigo product syndication efforts to ensure accurate and optimized product content across retailer websites and digital shelves. Manage retail media campaigns across platforms such as Amazon, Walmart Connect, and Roundel, driving visibility and performance at the point of sale. Provide leadership and mentorship across the Perdue Premium Proteins portfolio, leveraging corporate resources to elevate digital marketing capabilities. Collaborate cross-functionally with internal teams and external partners to execute cohesive marketing initiatives. Stay current with digital marketing trends, tools, and best practices to continuously innovate and improve campaign effectiveness.

Education

• University of Denver

  Bachelor of Arts - BA, Political Science and Government

  2012 — 2016

• University of Denver - Daniels College of Business

  Master of Business Administration (MBA), Marketing Innovation & Customer Experience

  2016 — 2017

• Kuna High School

  High School Diploma, Science, Business, and Art

  2008 — 2012

• University of Denver - Daniels College of Business

  Bachelor of Business Administration (B.B.A.), Marketing, Business

  2012 — 2016

Skills

• Writing
• Editing
• Microsoft Word
• Team Leadership
• Research
• Leadership Development
• Adobe Photoshop
• Advertising
• Event Management
• Budgeting
• Public Relations
• Customer Service
• Higher Education
• Strategic Planning
• Social Media
• Fundraising
• Marketing Strategy
• Account Management
• Training
• Social Networking
• Social Media Marketing
• Teaching
• Time Management
• Presentations
• Strategy
• Adobe Indesign
• Teamwork
• Newsletters
• Community Outreach
• Program Development
• Management
• Facebook
• Adobe Illustrator
• Marketing Research
• Leadership
• Data Analysis
• Microsoft Office
• Marketing
• Powerpoint
• Microsoft Excel