Kelly Moore
Field Marketing Manager - Us West Lead @Dairy Queen
Signup · Get unlimited contacts
WORK HISTORY
Field Marketing Manager - Us West Lead @Dairy Queen
Scottsdale, AZ, US
Dairy Queen is an iconic quick-service restaurant brand that has been creating smiles for over 80 years with its crave-worthy food and treats. DQ is a franchise system of more than locations in over 20 countries, and is a subsidiary of Berkshire Hathaway Inc. As Field Marketing Manager, I currently lead all regional and DMA-level marketing and media activity across 62 markets across the western, midwest and south central U.S. Managing numerous diverse markets with remarkably varied geography, seasonality, menu and product mix, local economic conditions and media landscapes is challenging and rewarding. I develop, implement and analyze marketing plans that complement the national brand framework with a market-focused, data-driven approach, addressing market nuances and maximizing local opportunities to drive traffic, transactions and sales growth.Cross-functional Leadership – On the daily, I collaborate with cross-departmental teams across Operations, Brand + Product Marketing, Supply Chain, R&D, Data Analytics and others, to drive results on short and long term business initiatives, such as product tests.Franchisee Leadership – As the main point of contact for elected regional and DMA franchisee leaders, I effectively communicate to ensure understanding and alignment with national and local initiatives, such as digital/loyalty and product tests. I also lead regional and DMA meetings and calls, developing and delivering compelling marketing presentations. Agency Management – I manage 2 regional agencies and hold them accountable for on-brand strategic planning, media buying performance and added value, adherence to timelines, and budget compliance.Cause Marketing – I champion Children’s Miracle Network campaigns in my regions to increase franchisee engagement and grow donations. I’m so proud of my Northwest Region -#1 participation rate of 10 regions 20••••25 for both Miracle Treat Day and Round Up For Kids!
EDUCATION
University of Missouri-Columbia
Bachelor of Journalism in Advertising, Minor in Psychology
SKILLS
ABOUT KELLY MOORE
Strategic integrated marketing leader with 15+ years of experience driving revenue, traffic, brand awareness and consumer engagement through impactful marketing programs and data-driven paid media campaigns for multi-unit restaurant and retail brands such as DQ, Sprouts Farmers Market, Pinkberry, Nissan, T-Mobile and MetroPCS. Specialties in field and local marketing, traditional and digital media strategy and optimization, multicultural campaigns, new market entry and grand openings.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.