Monty Solanki

About Monty Solanki

As a Performance Marketing Manager at Hike Education, I lead the end-to-end strategy, execution, and optimization of digital campaigns that drive measurable business growth. With a keen focus on performance KPIs, I work closely with cross-functional teams, external partners, and top-tier publishers to deliver impactful marketing outcomes.I bring 7+ years of experience managing digital marketing portfolios worth over ₹30 Cr across EdTech, Software, and Travel sectors. & - Spearheaded high-conversion campaigns for Premium Online Programs, including IIM Executive MBA, and Distance Learning Programs from NMIMS Online, Manipal Online, Amity Online, and Symbiosis Online, DPU Online, Jain Online and many more- Successfully onboarded and managed a network of 20+ affiliate partners, including industry leaders like Shiksha, CollegeDunia, UniversityKart, Simplidistance, and more- Expert in Google Ads, Meta Ads, Bing Ads, and LinkedIn Ads, driving performance across Lead Generation, Brand Awareness, and Engagement- Utilize Data-Driven insights and strategic experimentation to increase ROI, reduce CPL & CAC, and scale campaign impact across multiple platforms- Prepare and present in-depth campaign performance reports with actionable recommendations for senior management- Ensure marketing initiatives align with business goals through constant optimization and agile planning- Stay ahead of digital trends, continuously testing and integrating emerging tools and channels. & :Holding an M.Tech in Computer Science from Kurukshetra University and multiple Google and Digital Certifications, I blend technical proficiency with creative strategy—bringing a well-rounded, analytical edge to every campaign:I thrive in dynamic environments where data meets creativity. By merging performance insights with business objectives, I aim to build scalable, future-proof marketing engines that not only meet but exceed expectations.

Experience

1. Performance Marketing Manager

   Hike Education

   Apr 2025 — Present · Gurugram, IN

   Managing performance campaigns across Google, Meta, Bing and LinkedIn with a monthly ad budget of ₹1.2 Cr+, delivering a 42% increase in qualified leads within six months- Achieved a 30% reduction in overall CPA and boosted landing page conversion rates by 47% through strategic A/B testing and audience optimization- Scaled affiliate marketing efforts by onboarding and managing 25+ partners, driving a 35% increase in total lead volume across high-ticket programs- Led SEO initiatives that increased organic traffic by 60% in under six months through targeted keyword strategy, technical audits, and high-quality backlink acquisition- Leveraged GA4, Search Console, and SEMrush to uncover actionable insights, optimize campaign performance, and support quarterly business growth targets.

Education

• Jai Bharti High School

  Metric

• Kurukshetra University

  BTech - Bachelor of Technology, Computer Science

• Kurukshetra University

  Master of Technology - MTech, Computer Science

• Jawahar Lal Nehru Sr. Sec. School

  Intermediate