Montserrat Franco
Woman in Spirits
- Role
- Market Lead at The Macallan
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Montserrat Franco
Montserrat’s past fifteen years of experience in Wines & Spirits spans a variety of…
Experience
Market Lead
Sep 2023 — Present · Miami, FL, US
The Macallan Market Lead is a dedicated, passionate, brand champion, embodying the essence of the brand. Montserrat\'s reputation building brand awareness and relevancy in the market through their trade and consumer engagement, she is accountable for market execution of brand education platforms and brand sponsored events, commercial measurables such as volume growth and distribution, building trade relationships, building a network of influencers, as well as partnerships network with lifestyle brands. She is a highly driven professional that enjoys going the extra mile to achieve results.
Education
Asociación Pro-Cultura - SEP
Master Mezcalier
2021 — 2022
Tequila Regulatory Council (CRT)
T Award Professionalization in Tequila Culture
Universitat de Barcelona
Master's degree
2001 — 2002
Tel Aviv University
Master of Arts (M.A.)
2002 — 2003
Skills
- Marketing
- Press Releases
- Sales
- Event Management
- Advertising
- Wine
- Management
- Social Media Marketing
- Customer Service
- Event Planning
- Social Media
- Hospitality Industry
- Leadership
- Strategic Planning
- Entrepreneurship
- Digital Marketing
- Public Relations
- Restaurant Management
- Marketing Strategy
- Sales Management
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