Montserrat Fernandez
Events and Marketing Associate @Degroote School Of Business - Mcmaster University
Signup · Get unlimited contacts
WORK HISTORY
Events and Marketing Associate @Degroote School Of Business - Mcmaster University
Берлингтон, ON, CA
Currently collaborating with the Hamilton Fire Department on a data-driven initiative aimed at improving recruitment accessibility and outreach effectiveness. I analyze demographic and recruitment funnel data to identify participation gaps and process inefficiencies across applicant stages.Through quantitative and qualitative analysis, I synthesize survey insights and structured datasets into actionable recommendations that support more inclusive recruitment practices.
EDUCATION
DeGroote School of Business - McMaster University
Master of Business Administration - MBA, Business Administration and Management, General
Universidad Nacional Autónoma de México
Bachelor's degree, Administración
ABOUT MONTSERRAT FERNANDEZ
I am a bold, results-oriented professional currently pursuing my Full-Time MBA at the DeGroote School of Business, with 6+ years of experience in the Consumer Packaged Goods (CPG) industry. My expertise lies in Trade Marketing and Market Strategy, where I have developed a strong track record of driving growth, solving complex problems, and delivering measurable results.Known for my strategic thinking, creativity, and adaptability, I thrive in dynamic, competitive markets where innovative solutions and cross-functional collaboration are key to success. My career has been defined by a passion for understanding consumer behavior, building effective go-to-market strategies, and aligning teams to achieve ambitious goals.I believe in continuous learning and expanding my knowledge to stay ahead in an evolving business landscape. With a proven ability to balance analytical rigor and creative problem-solving, I am committed to making an impact in multinational CPG companies.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.