Montse Fernandez
(🗣️ MON-see) Art Director + Digital Designer | Growth Marketing, UX/UI | I deliver data-informed marketing design and brand systems that elevate brand awareness and audience engagement.
- Role
- Digital Designer, Consumer Marketing at Fortune
- Location
- Clifton, NJ, US
- LinkedIn followers
- 500 followers
About Montse Fernandez
Art Director and Digital Designer with 10+ years of experience working at an associate creative director scope across brand and engagement initiatives, consumer marketing, and multi-channel campaigns. Experienced in creative strategy, design leadership, and overseeing creative output for brand campaigns and audience engagement. Proven ability to build and maintain scalable brand systems, lead cross-functional collaboration, mentor designers, and deliver data-informed marketing design across web, email, social, and print formats.Contact: h••••@montsefernandez.com / Portfolio: montsefernandez.comCORE COMPETENCIESLeadership and StrategyCreative LeadershipArt DirectionBrand and Visual SystemsCreative StrategyDesign MentorshipDigital DesignWeb UX UIPrototypingDigital CampaignsCampaign OptimizationPrint ProductionTECHNICAL SKILLSPhotoshopInDesignIllustratorFigmaCerosCanvaPremiere ProAfter EffectsHTML, CSS (Basic)
Experience
Digital Designer, Consumer Marketing
Dec 2024 — Present
Redesigned Fortune\'s subscriptions page, increasing 10% CVR, 25% cash in, and 7% LTV in three weeksLed Fortune’s first house ad redesign in five years, generating 5.25M impressions and 2,236 clicks in two weeksOversee cohesive creative output across design, copy, email, and development, to maintain brand consistencyCreate reusable email, social, web ad, and Figma templates, unifying branding and reducing production time
Education
The City College of New York
Bachelor of Fine Arts - BFA, Electronic Design and Multimedia
2015 — 2019
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