Mike Montgomery

About Mike Montgomery

With over 15 years of experience as a marketer, I employ five pillars that stand the test…

Experience

1. Director of Ecommerce

   Eko Health

   Nov 2021 — Present

   Eko is a healthcare start-up that manufactures the world\'s most advanced stethoscopes. As the Director of eCommerce, I live at the intersection of different verticals: • DTC - Sell stethoscopes directly to clinicians through our eCommerce site. • Healthcare - Develop detection software and telehealth solutions for large healthcare systems. • Life Sciences - Align with Biopharma companies to support clinical trials and therapy commercialization. • Partnerships - Create an ecosystem of distributors, manufacturing partners, and telehealth/healthcare solution providers with shared missions. My team acts as product managers, building, analyzing, and optimizing our website assets and experiences. We have daily responsibility for: 1. Planning/Forecasting - Ensuring we have the correct inventory and support staff to support sales activity. Operations - Build internal processes from IT, order fulfillment, and marketing operations to keep the machine running. Customer Service - Ensure customer expectations are met by proactively answering questions and providing support. Analytics - Everything is data-driven, so we program the site to gather all metrics so we can share valuable insights. User Experience - Design the website to meet usability, accessibility, and brand standards. Design/Development/QA - Most people think these are the only tasks required to support a website. Merchandising - Building and promoting products that customers want and help us profitably grow the business. Search - Manage on-site search, navigation/taxonomy, and search engine optimization (SEO). Marketing - Align with marketing to maximize campaign success, traffic, and conversion. My journey at Eko is the most valuable of my career. I\'m the initial marketing hire focused on digital marketing, creative development, copywriting, events, and website. I learned A LOT being a marketing team of one, and it\'s rewarding growing the team. Google \"Eko stethoscopes\"

Education

• California State University-Sacramento

  Bachelor's, Business Admin: Real Estate & Land Use

  2001 — 2006

Skills

• Sales
• Google Adwords
• Pay Per Click (Ppc)
• Retail
• SEO
• Digital Media
• Conversion Optimization
• Guerrilla Marketing
• Real Estate
• Search Engine Optimization (SEO)
• Lead Generation
• Marketing Strategy
• Affiliate Marketing
• Social Media Marketing
• Sem
• Google Analytics
• Advertising
• Retail Management
• E-Commerce
• Ppc
• Crm
• Social Media
• Online Advertising
• Analytics
• Software as a Service (Saas)
• Cms
• Online Marketing
• Search Engine Marketing (Sem)
• Business Development
• Digital Marketing
• Account Management
• Customer Service
• Marketing
• Email Marketing
• Promotions
• Facebook
• Web Analytics
• Saas
• Sales Process
• Strategic Partnerships