Jovian Monteiro

Experience

1. Founder

   Jockfruit

   Dec 2024 — Present · Mumbai, IN

   Started Jockfruit with only a sketchbook, a DIY screen printing kit, and one solid thrifted shirt.Today, it’s a full blown streetwear label, registered, tax paid, and proudly made in Bombay.As Founder & MD, I pretty much wear every hat. I lead the creative vision, oversee every drop, handle the business backend (yes, even GST and paperwork). I make sure every design that leaves the studio has a story behind it. Whether it’s planning viral content, screen printing till 4 AM, or handling client briefs for bulk orders, I’m in it, hands on, every single day.What’s our vibe? What our tagline states: Where craft meets culture.We mix nostalgia, pop culture, iconic athletes and local streetstyle to create limited edition pieces that don’t look like your daily Pinterest prints.Highlights so far?• 6 capsule campaigns, organically clocking 2M+ views • 100+ handmade pieces, many sold out within days• Jockfruit Customs (Corporate & bulk orders officially launched)• Built a full stack setup from scratch: design, production, logistics, dispatch, all done in houseOur first series, “Mumbai Diaries” was a love letter to the city that raised us. It set the tone for everything we’ve done since.Currently scaling Phase 2 with custom partnerships, offline outreach, and collabs, one cup of chai at a time.

Education

• The University of Western Australia

  MASTER OF MARKETING, BUSINESS

• Guru Nanak Khalsa College of Arts Science & Commerce

  Bachelor's degree, Marketing