Mont Cessna
Expert Media Buyer — 14 Years Experience, $26M Ad Spend — Meta, Native, Display, Search
- Role
- Marketing Consultant at Marketing Hackers
- Location
- Sterling, IL, US
- LinkedIn followers
- 500 followers
About Mont Cessna
Strategic and results-driven media buyer with 14 years of experience managing $26M+ in…
Experience
Marketing Consultant
Oct 2017 — Present · Sterling, IL, US
Scaled Ad Spend: Successfully increased a major client\'s monthly ad spend to over $1.4 million, while exceeding target 40% ROI. SEO Content Creation: Programmatically analyzed Google search data, integrating it with proprietary data. Bulk uploaded content to WordPress, significantly improving client rankings to the first page for numerous search terms. Lead Generation: Generated hundreds of thousands of profitable leads for clients through platforms including Meta, Outbrain, Taboola, and Yahoo DSP. Campaign Management: Oversaw ad spending and campaign management for multiple marketing agencies and their diverse client portfolios along with my own, including law firms, financial product companies, insurance companies, debt relief companies, Instagram influencers, and med spas as clients.
Education
Drexel University
Bachelor of Science (B.S.)
2009 — 2012
Harrisburg Area Community College
Associate of Arts (A.A.)
2007 — 2009
Skills
- Event Planning
- Hootsuite
- Social Media
- Budgets
- Creative Writing
- Communication Skills
- Digital Marketing
- Email Marketing
- Copywriting
- Microsoft Office
- Sales
- Ap Style
- Adobe Creative Suite
- Spss
- Leadership
- Newsletters
- Blogging
- Calculus
- C++
- SEO
- Unix Operating Systems
- Javascript
- Google Apps Script
- Metadata
- Google Analytics
- Press Releases
- Photoshop
- Editorial
- Social Networking
- Social Media Marketing
- Google Webmaster Tools
- Research
- Social Media Outreach
- Marketing
- Ti-Basic
- Marketing Research
- Powerpoint
- Marketing Strategy
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