Montana Blair
Director, Experience Research and Innovation Strategy @Marriott International
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WORK HISTORY
Director, Experience Research and Innovation Strategy @Marriott International
Washington, DC, US
Driving growth & innovation at the world\'s largest hotel company through research & experience design rooted in customer and associate empathy.
EDUCATION
Texas McCombs School of Business
BBA, Business Honors, Marketing
SKILLS
ABOUT MONTANA BLAIR
Strategy & Research Leader | Market Research, Customer Insights, Brand Positioning & Innovation StrategyI study people, markets, and culture (online + IRL) to design human-centric and culturally relevant strategies. From smart cities to the future of tourism, my project work often sits at the intersection of emerging technologies, human behavior, and the built research ~• mixed method study design• ethnographic fieldwork• contextual inquiry• diary studies• literature reviews• creative & concept testing~ trends + foresight ~• social listening• signal tracking• future concepting + prototyping~ experience design ~• customer journey mapping• physical + digital product interaction design• creative collaboration + vendor management~ business strategy ~• 0-1, whitespace innovation• segmentation, personas, journey maps• competitive intelligence• MVP development• pricing strategy• brand & product work has taken me from New York City to Auckland, New Zealand and Helsinki, Finland - laying the foundation for my global perspective and appreciation for the role of culture in problem solving.
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