Monsoon Sen

Ppc & Digital Marketing Analyst @Chapel Interiors

Manchester, GB

Manage and optimise Google, Bing, and Meta ad campaigns, contributing to ~70% of all paid media revenue through continuous improvement of targeting, bidding, and audience strategies.Analyse multi-channel performance (Paid, Email, Organic, Direct, Referral) and deliver monthly and quarterly insights that guide strategic marketing decisions.Build advanced Excel-based dashboards and reporting models to track PPC and eCommerce KPIs, including ROAS, CTR, CPC, CPA, AOV, and customer behaviour trends.Implement and maintain Shopify Flow automations to streamline order reporting, inventory triggers, and customer lifecycle events.Create and deliver customer segmentation frameworks for email campaigns, increasing retention and revenue from high-intent users.Support conversion rate optimisation by collaborating on UX, product filters, delivery messaging, and on-site testing to enhance overall customer journey.Produce operational and logistics performance reports, identifying courier performance trends, fulfilment gaps, and delivery bottlenecks.