Monoj Kumar Sharma

Seniormanager - Marketing North India @Parry Agro Industries Limited

Strategic Product Leadership – Tea Tasting, Product profiling & Market-Driven Innovation• Championed regional tea tasting, product profiling and product development initiatives to align production outputs with evolving market preferences, reinforcing brand equity and quality benchmarks across geographies.• Conceptualised and launched proprietary products in the value-added product segment, driving premiumisation and enabling customer-specific differentiation in a competitive market.=Market Expansion, Brand Positioning & B2B Relationship Management• Led the development and execution of bulk and value-added product marketing strategies focused on accelerating market penetration, maximising revenue growth, and sustaining margins.• Oversaw multichannel domestic sales operations (auction, auction-private, and direct sales), delivering consistent YoY volume growth and improved customer retention across India.• Forged and nurtured strategic B2B partnerships with agents and institutional buyers, embedding trust-based long-term engagements and reinforcing supply continuity.• Directed brand repositioning campaigns that enhanced visibility, accelerated new customer acquisition, and strengthened competitive differentiation across core product lines.=Integrated Supply Chain Leadership & Commercial Governance• Directed sourcing, procurement, and inventory management for the value-added product vertical, ensuring optimal availability, quality consistency, and working capital optimisation.• Negotiated high-value vendor contracts, ensuring commercial viability, service-level commitments, and ethical arbitration of supply issues to mitigate risk and ensure business continuity.• Developed adaptive purchasing plans synchronized with evolving market demands and sales velocity, enabling faster response cycles and inventory optimization across touchpoints.=Profit Centre Operations & Business Transformation=Digital Enablement & New Market Development