Monisha Kapur
Brand Strategist | Merchandiser
- Role
- Virtual Stylist at M.M.LaFleur
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Monisha Kapur
Monisha Kapur is a results-driven, customer-obsessed brand and customer strategy leader…
Experience
Virtual Stylist
Mar 2024 — Present
First stylist hire to lead re-launch of Bento Box text-based styling program.Client strategy team lead. Developed the first Bento customer profile, analyzing demographics, purchase behavior, conversion metrics, and product performance; presented findings and growth strategies to management. Led to style quiz improvements for better customer insights and refined paid advertising strategies to better target key demographics, resulting in increased lookbook conversion rates.Initiated and led the first Bento virtual event for VIP clients, enhancing customer loyalty and increased sales conversion.
Education
Wharton Online
Digital Marketing Professional Certificate
2020 — 2021
Fashion Institute of Technology
Manufacturing Management: Apparel Products and Related Industries Program
Rutgers University–New Brunswick
BA, Economics and Political Science
Skills
- Apparel
- Trend
- Fashion
- Sportswear
- Merchandising
- Retail
- Sourcing
- Private Label
- Footwear
- Wovens
- Sales
- Profit
- Product Development
- Shoes
- Leadership
- Visual Merchandising
- Trend Analysis
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