Monique Trottier Sherrett
Chief Everything Officer @Boxcar Marketing
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WORK HISTORY
Chief Everything Officer @Boxcar Marketing
Broad range of consulting, content creation, campaign management, and customized training- Help creative teams harness their website and social media analytics to bring data-driven decisions to their campaigns, content, and customer-relationship initiatives- Design learning resources for business leaders and their sales and marketing teams- Act as an outsourced data insights team, responsible for benchmarking, tracking, and reporting on key metrics for quarterly presentations to CEO, board of directors, and funding bodies- Notable clients include Intel, Cultural Human Resources Council, and various projects funded by the Ontario Media Development CorporationServices include:* Digital Marketing Strategy* Analytics and Social Media Audits* Content Marketing* Training, Coaching & Learning Experiences
EDUCATION
Simon Fraser University
Masters, Publishing
University of Manitoba
Masters, English
SKILLS
ABOUT MONIQUE TROTTIER SHERRETT
I love to problem solve, and there\'s nothing better than empowering clients and students with new tools and ways of thinking. I\'m passionate about bringing products to market, and cut my teeth managing the online marketing for the Harry Potter series in Canada. I continue to work with creative teams who are keen to bring a growth mindset to decision making and planning around content development, customer relationship management, and performance analytics. As a professor, I design, developed and delivered curriculum for professional learners, graduate candidates, and undergraduate students. I have a detailed understanding of curriculum development, instructional design, learning methodologies, skills assessment, and delivery of in-person, virtual, blended, and self-serve learning experiences.At Boxcar Marketing, I play a strategic role consulting, educating, and building reporting frameworks for clients who want to better leverage their marketing analytics to make data-informed business decisions. Ask me about content marketing, analytics, and data-driven marketing strategies. Or, get me to tell you a duck joke.
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