Monique Plourde

About Monique Plourde

Data-driven Marketing Professional adept at initiating and analyzing multi-channel campaigns to increase revenue and improve customer retention and engagement. Experienced in executing marketing strategies and developing programs based on customer behavior. Customer-focused with the desire and ability to interpret data to construct valuable customer stories. Obsessed with always wanting to know the \"why\" in any business problem. My co-workers have described me as the \"person who figures it out,\" meaning I am resourceful enough to solve the problem if I don\'t know something at first.Core competencies: Campaign analysis, hypothesis testing, A/B testing, process improvement, reporting & analysisMBA with dual concentration in Business Analytics and MarketingProficiency in: Tableau; SQL Server Management Studio; Snowflake; Power BI; PyCharm; Google Analytics; ExactTarget; SPSS; Adobe Omniture SiteCatalyst; Adobe Target; Aprimo Marketing Automation; MS Excel, PowerPoint; Visio, Publisher, SharePointOther technical experience: Cognos; SASAnalytic experience: Regression modeling (multivariate, logistic); cluster analysis, decision tree, factor analysis; RFM analysis, Customer Lifetime Value (CLV) analysis; database management, SQL; questionnaire design

Experience

1. Senior Database Marketing Analyst, Thd Division

   Moore

   Jun 2018 — Present · Lincoln, MA, US

   Build and implement predictive models for multiple non-profit clients aimed at increasing revenue and donors invarious audience segments. Models have shown lift of 25% in response and revenue in validation tests• Provide forecast recommendations to determine ideal campaign spend across programs by analyzing trends and model regression curves• Present insights and recommendations to the client on marketing program performance• Optimize direct marketing campaigns for prominent non-profit clients by analyzing key metrics and providing revenue projections for key strategy decision makers• Provide analytical support and ad-hoc performance analysis using SQL and Tableau visualizations

Education

• Providence College

  BS, Marketing

  1997 — 2001

• Bentley University

  MBA, Marketing & Business Analytics

  2011 — 2013

• St. Bernard's Central Catholic High School

  High School Diploma

  1995 — 1997

Skills

• Market Research
• Cognos
• Market Planning
• Analytics
• Spss
• Competitive Analysis
• Start-Ups
• Cross-Functional Team Leadership
• Marketing Strategy
• Account Management
• Aprimo
• Sharepoint
• Training
• Forecasting
• Product Marketing
• Biotechnology
• Strategy
• Sql
• Visio
• Sas
• Product Development
• Crm
• Management
• Project Management
• Program Management
• Data Analysis
• Marketing
• Powerpoint
• Microsoft Excel
• Salesforce.com
• Customer Relationship Management (Crm)
• Process Improvement
• Business Development
• Market Analysis
• Product Management
• Omniture Site Catalyst