Monique Waller

About Monique Waller

I am a strategic leader in member engagement, retention and revenue growth within the private club industry, currently serving as Director of Member Engagement for a multi-club portfolio with Heritage Golf Group.My focus is simple: drive measurable retention, deepen engagement and elevate the overall member experience while supporting club revenue and long-term growth.Across multiple clubs and markets, I partner closely with executive leadership, general managers and membership teams to build and implement scalable strategies that strengthen the full member lifecycle — from onboarding and early engagement to long-term loyalty and advocacy.Core Areas of LeadershipMember retention and lifecycle strategyRevenue growth through engagement and experience initiativesNew Member onboarding systems and KPI developmentMulti-club collaboration and best practice implementationSales and marketing alignment for membership growthMember communications and experience optimizationI am particularly passionate about creating structured, repeatable systems that ensure consistency across a portfolio while still allowing each club to maintain its unique culture and identity. By combining data insights with relationship-driven leadership, I work to identify opportunities, mitigate risk and support teams in delivering exceptional experiences that drive both satisfaction and financial performance.Known for a collaborative and solutions-focused leadership style, I believe the strongest results come from aligning operations, sales, marketing and member experience around a shared vision of excellence.As I continue to grow within the organization, my goal is to further expand strategic impact across the portfolio and contribute at an enterprise level to initiatives that enhance retention, revenue and overall club performance.

Experience

1. Director of Member Engagement, Heritage Golf Group

   Heritage Golf Group

   Jan 2023 — Present · Herndon, VA, US

Education

• First Colonial High School, Virginia

  Diploma, science

  1995

Skills

• Event Planning
• Employee Training
• Hotels
• Sales Management
• Trade Shows
• Sales
• Food & Beverage
• Hospitality Industry
• Customer Service
• Marketing
• Marketing Communications
• Golf
• Training
• Program Management
• Membership
• New Business Development
• Hospitality
• Restaurants
• Sponsorship
• Event Management
• Meeting Planning
• Marketing Strategy
• Social Media
• Social Networking
• Tourism
• Hospitality Management
• Budgets
• Food
• Corporate Events
• Strategic Planning
• Coaching
• Banquets
• Social Media Marketing
• Lead Generation
• Restaurant Management
• Member Relations
• Menu Development
• Team Building
• Management
• Public Relations