Monique Cochran

WORK HISTORY

EDUCATION

SKILLS

ABOUT MONIQUE COCHRAN

I’m a Product & Brand Marketing leader with 20+ years of experience building high‑impact, insight‑led marketing programs across logistics/tech, CPG, and tax prep industry. I specialize in translating complex products into compelling narratives, shaping go‑to‑market strategy, and driving measurable business growth.In my current role at Maersk, I lead integrated marketing for key e‑commerce logistics solutions, developing positioning, content, and activation strategies that accelerate awareness, consideration, and pipeline. Most recently, I delivered a record‑breaking $193M pipeline at the Manifest industry event through targeted audience strategy, storytelling, and on‑site experience design.Before logistics, I spent nearly a decade in global CPG at Abbott and Eco Style, where I drove double‑digit brand growth, led new product development, strengthened brand equity, and managed multi‑million‑dollar budgets. I bring the rigor of CPG brand management, consumer insights, disciplined testing, structured strategy, to fast‑growing logistics and tech environments that need clarity, segmentation, and scalable marketing engines.Across all roles, I’m known for:Building GTM strategies that bring new products and innovations to marketTurning insights into action through messaging, segmentation, and creative executionDriving cross‑functional alignment with Sales, Product, Ops, and LeadershipDelivering results across acquisition, engagement, and pipelineLeading integrated campaigns across digital, content, events, and multimediaI’m energized by industries undergoing transformation, whether in supply chain or CPG, and I thrive in roles where I can shape a narrative, build structure, and move markets.