Sally Ann Egan

About Sally Ann Egan

Strategic marketing professional with 24 years of proven success developing and implementing integrated marketing programs that create awareness, build brand, generate demand and positively impact revenue while improving market share for B2B companies. Specific expertise ramping marketing processes, and global live and digital events for high-growth companies in the technology space for the enterprise market.Excel in planning and executing corporate events that enhance C-suite relationships, both face to face and with an online audience, engage employees, and promote synergies and collaboration within a company and their customers. Effectively translate corporate vision into event experiences, digital and in-person, that cultivate meaningful partnerships and communicate brand messaging to prospective clients.Areas of expertise: COLLABORATION ~ TEAM BUILDING/LEADERSHIP ~ INTEGRATED MARKETING ~ EXPERIENTIAL MARKETING ~ BRANDING & MESSAGINGCONTENT DEVELOPMENT ~ STRATEGIC PLANNING ~ ALLIANCES ~ FORECASTING ~ COMMUNICATIONS ~ POLICY & PROCEDURE DEVELOPMENTDIGITAL STRATEGIES ~ COST CONTROLS ~ PRESENTATIONS ~ DATA ANALYTICS ~ B2B MARKETING ~ CLIENT RELATIONS ~ PPC/SEOConsistently recognized as performance oriented, self-motivated and highly efficient collaborator with ability to program manage multiple projects concurrently, on time, and well under budget- Special expertise working with venture backed portfolio companies that require jumpstart marketing; proven success with scaling start-ups that resulted in multiple liquidity events- Passion to develop and execute marketing strategies & programs that evoke brand magnetism, differentiation, and drive qualified leads into the sales pipeline- Proven leadership skills to build and retain an efficient team based environment.Ability to run any size experiential program from concept to completion including budget, audience acquisition, logistics, vendor management, executive keynotes, customer experiences, ancillary functions, and content-Global event strategy, budget, execution, and reporting-Alignment with C-Level strategies-Customer Advisory Boards-3rd party Digital Programs: Content Syndication, Account Based Marketing, Webinars, Research Studies-Analyst/Press Summits-Charity and philanthropic sponsorships -Annual Sales Kick-Offs~Technical Trainings-Luxury experiences-Lead program management and reporting-Delegate coordination-Vendor relationships-Invitation management-Tradeshow Booth leadership-Lead generation strategies

Experience

1. Vice President, Field Marketing and Global Events

   Sprinklr

   Sep 2025 — Present

Education

• University of Detroit Mercy

  NA, Communications

  1995 — 1998

Skills

• Marketing Strategy
• Cloud Computing
• Marketing
• Strategic Partnerships
• Business Development
• Leadership
• Saas
• Crm
• Management
• Integrated Marketing