Monika Singh

About Monika Singh

I’m a Marketing manager with 9+ years of experience driving demand generation, digital marketing, and growth strategy across global organizations, including ION Group, Gartner, and KPIT Technologies. I specialize in building data-driven marketing programs that directly impact pipeline, brand visibility, and customer acquisition. My experience spans end-to-end marketing strategy, including social media marketing, marketing automation, lead generation, public relations, influencer marketing, and go-to-market (GTM) execution. Core areas of expertise include: • Demand Generation & Lead Nurturing (Eloqua, CRM, campaign optimization) • Digital Marketing & Growth Strategy (multi-channel campaigns, performance marketing) • Social Media Marketing & Brand Building (LinkedIn growth, audience engagement) • Marketing Automation & Email Marketing (segmentation, workflows, lifecycle marketing) • Public Relations & Influencer Marketing (global media outreach, analyst relations) • AI-Driven Marketing & Analytics (automation, content optimization, performance insights) • Go-to-Market (GTM) Strategy & Product Marketing Key achievements: • Delivered 1300%+ LinkedIn growth • Built an AI-powered marketing analytics solution • Achieved 8–10% MQL-to-demo conversion rates through targeted campaigns • Secured 350+ annual media placements in Forbes, Bloomberg, and The New York Times • Generated 200+ enterprise leads through global webinar and demand gen campaigns I bring a strong combination of strategic thinking, execution excellence, and data-driven decision-making, with hands-on experience across marketing tools, CRM platforms, and analytics frameworks. Exploring opportunities:Marketing Manager | Growth Marketing | Demand Generation | Digital Marketing Manager | Social Media Manager | PR Manager | Content Manager | Product Marketing

Experience

1. Social Media Strategist

   ION

   Mar 2025 — Present · Gurugram, IN

   Execute social media strategy and content planning across multiple global brand accounts• Drive employee advocacy programs and internal communications initiatives• Build and utilize AI-driven tools for marketing analytics, content optimization, and performance tracking• Oversee content creation, including social media, newsletters, and marketing collateral• Conduct personal branding workshops and support executive (CXO-level) branding initiatives• Develop and enforce global social media guidelines and governance policies• Perform competitor analysis and campaign performance tracking to optimize marketing strategies

Education

• Shiv Nadar University

  Majors: Bachelor of Technology

• Shiv Nadar University

  Minors: Management

• University of Illinois Urbana-Champaign

  Specialization Certificate, Digital Marketing