Monika Mehta
Digital process specialist at Goc
- Role
- Tech Process Specialist at Google Operations Center
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Monika Mehta
Career Objective Seeking a position in an organization to enhance my knowledge and…
Experience
Tech Process Specialist
May 2023 — Present · Gurugram, IN
Managed global campaign execution using Marketo, scaling over 500 campaigns across regions.• Built and optimized nurture programs and lead scoring models, improving MQL conversions by 30%.• Conducted A/B tests and reported on campaign performance metrics to optimize strategy.• Developed modular email templates using Knak and implemented tokenization for personalization.• Supported campaign operations, audience segmentation, and analytics using Marketo and Salesforce.• Provided training to 10+ new team members on Marketo processes and campaign QA.• Managing a team of 10 people. Allocation of tasks, quality tracking and mentoring• Stakeholder management across NORAM, EMEA, APAC & JAPAC region• E2E execution of email marketing campaigns (Event marketing, Nurture emails, Promotional emails)• Training and Onboarding: Led internal Marketo training sessions and documented SOPs,streamlining onboarding for new hires.• Designing workflow for the email campaigns• Campaign Reporting & Analytics• UI testing (Cross browser testing)• Trained junior team members on Marketo best practices and process workflows.
Education
Shah Satnam Ji girls school sirsa haryana
Bachelor's degree
2007 — 2009
Maharishi Markendeshwar University
Bachelor of Technology (B.Tech.)
2009 — 2013
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